How we look after your information

Last updated: 12 October 2026

The Verdica is a service of Impressico Business Solutions (Noida, India), which runs this website and the service and is responsible for your information (“we”). This page explains what information we collect, why, who helps us handle it, and the choices you have. If anything is unclear, write to [email protected].

1. What we collect

• Your account: your name, email address, company, role and the answers you give while setting up. Your password is stored only in a scrambled form that nobody, including us, can read back.
• Ad accounts you connect: with the read-only access you give us, we copy your ad results (spend, clicks, sales and similar numbers), your ads’ text and pictures, and your audience settings. Read-only means we can never change your ads or spend your money.
• What you add: brand guidelines, logos, questionnaire answers, tasks, messages and files you or your team upload.
• Security records: when you sign in and what changes are made, with the address of the device used, so that every action can be traced and misuse can be stopped.

2. Why we use it

Only to run the service for you: to show your results, check that the numbers match the ad platforms, give you suggestions, send the emails you asked for, and keep your account safe. We do not sell your information, we do not use it to advertise to you, and one customer’s information is never shown to, or used for, another customer.

3. Our intelligence system and AI services

Our intelligence system works out suggestions from your numbers. To write and double-check those suggestions in plain words, it may send short summaries of your results and your brand rules to AI services we work with. We never send passwords or access keys, and we choose providers whose business terms do not allow them to use this information to train their models.

4. Who helps us

• Cloud hosting, where the service and its database run.
• Email delivery, for sign-in, invitation and reminder emails.
• The AI services described above.
• The ad platforms themselves (for example Meta), which we read from with your permission.

These providers may handle information outside India. They may use it only to provide their service to us.

5. How long we keep it

We keep your information while your account is open. If you ask us to delete your account, we delete it within 30 days. Security records may be kept for longer where the law requires it or to protect against misuse.

6. Your choices

• See, correct or download the information we hold about you.
• Disconnect any ad account at any time; we stop reading it straight away.
• Choose which emails you receive in Email settings (sign-in and security emails always arrive).
• Ask us to delete your account and its information.

Write to [email protected] for any of these. We reply within 7 days.

7. How to delete your data

1. Email [email protected] with the subject “Delete my data”, from the email address of your account.
2. If you connected a Facebook or Instagram ad account, you can also remove our access in your Facebook settings (Business integrations); we then stop reading it immediately.
3. We confirm by email and complete the deletion within 30 days.

8. Cookies

We use only the cookies needed to keep you signed in and to keep the service secure. We do not use advertising or tracking cookies.

9. Security

Access keys to your ad accounts are stored locked (encrypted) and are never shown in full. The site is served over a secure connection, every person sees only the projects they are allowed to see, and every change is recorded.

10. Children

The Verdica is a business service and is not meant for anyone under 18.

11. Changes to this page

If we change this policy in a way that matters, we will tell you by email or in the app before the change applies. The date at the top always shows the latest version.

12. Contact and complaints

Impressico Business Solutions, Noida, India, for The Verdica. Questions, requests and complaints: [email protected].